Meta has rolled out Muse, a personal AI agent built to go far beyond answering questions. Available now to adults in the U.S., Muse can manage your schedule, draft and send emails, book travel, compare prices while shopping, and fill out forms across connected apps.
Built on Meta’s Muse Spark models, the agent runs inside its own secure virtual machine with a dedicated browser, and connects to services like Google Workspace, Ticketmaster, OpenTable, Spotify, and Apple Health. Purchases go through Stripe’s Link checkout system. Support for Meta’s AI glasses is planned, and users can reach Muse through a standalone app, the web, or WhatsApp.
Meta offers a free tier alongside $20 and $100 monthly plans. The company says users stay in control of which apps Muse can access, can revoke permissions at any time, and must manually approve sensitive actions like sending an email or completing a purchase.
Why it matters: Muse is Meta’s most concrete step yet toward “agentic AI” — assistants that don’t just chat, but actually take action on your behalf. It puts Meta in direct competition with OpenAI and Google over who becomes the default AI layer between users and their email, shopping, and daily tasks. The bigger question isn’t whether the technology works — it’s whether people are ready to hand an AI agent the keys to their inbox and their credit card.